I have started with a Short film called Unwind, the propose for the film is to advertise a novel with the same name. The Short is science fiction due to the Novel being set in a Dystopian future.
The market is niche, the audience will be fans of science fiction and those fan who enjoy the Dystopian sub-genre of science fiction. One thing that put me off early was that the short film was released on YouTube with standard licencing meaning that anyone could watch it.
Just be careful here because just because something is on youtube doesn't mean it is for a mass audience. Think about the actual product what genre does it fit into? How does that affect the audience. Is the book a national seller or is it for a very specific audience? I feel this discussion needs to be progressed a bit further because I am not sure unwind fits into a mass audience category yet.
ReplyDeleteMuch better :)
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